From E-commerce to Performance Marketing: My Journey, Learnings & What’s Next

Since I was a child, I dreamed of traveling the world, speaking different languages, and working in an international environment. I didn’t know exactly what I’d be doing — but I knew I wanted to feel alive, connected, and part of something meaningful.

Looking back, I want to tell my younger self that this path is like a mountain hike: sometimes steep, often unpredictable, but always worth it. Every step — even the toughest ones — brought me closer to who I really am.

That’s where Performance Marketing entered my life — not just as a skill, but as a revelation.
When I took part in my first meeting to support the retail marketing product team, I immediately fell in love with marketing metrics and strategies. The idea of understanding your audience, crafting meaningful messages, and guiding them through a journey felt deeply familiar.

It’s not that different from real life — from trying to understand one another, to finding common ground and making the people around us feel seen, heard, and happy. That moment sparked something in me: the realization that behind every key performance indicator in marketing, there’s a human being we’re trying to connect with.

Working in three multinational companies shaped my mindset deeply. In the fast-paced world of e-commerce, I learned how systems, people, and data intertwine. I realized that behind every product launch, every logistics report, and every campaign, there’s one essential goal: creating real impact.

Today, I approach every project with purpose. I believe marketing is not noise — it’s connection. And when strategy, data, and intention align, real growth happens.

This blog is for those who are building their own climb — curious minds, bold spirits, and anyone passionate about performance, purpose, and progress.

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