Hi. 👋 I'm Laura. I help small businesses and personal brands grow trough digital marketing strategies, blending creativity, data and AI — so they can scale with clarity, confidence and results.

👀 Peep my work below.

My Work 📝

Project #1: Lead Generation Campaign for Trazos

About the Project: Client: Academic Project – TFM, School of Digital Marketing (Trazos). The project focused on generating qualified leads and enrollments for two advanced design Master's programs (online and on-site) at Trazos School of Visual Arts.

The goal was to reach 5,000 leads and achieve 750 enrollments (60% online, 40% on-site), while keeping the cost per lead under €60.

We applied a full-funnel strategy combining Programmatic Ads, Google Search Ads, and TikTok Ads.

Used Value-Based Bidding to prioritize users with the highest potential value
Developed campaigns tailored to different buyer personas and devices
Created messaging for all funnel stages: awareness, consideration, and conversion

[OPTIONAL] Deliverables:

3 audience segments with unique creatives (value-based messaging)
Custom landing pages with sticky forms, WhatsApp CTAs & urgency-based offers
Full strategy plan for TikTok and Google Ads, including KPIs and creative direction.

^ Click to download full presentation

About Me 👋

Hi! My name is Laura. I’ve supported international brands and clients across marketplaces like Airbnb, Amazon, and Pepe Jeans, helping them successfully manage their B2B and B2C operations. Now I’m focused on helping businesses grow online through smart, results-driven strategies.

I'd love to chat ☎️

I'd love to chat.
Tell me what's currently holding your business back from growing online — and I’ll send you 1–2 quick wins you can apply right away. (E.g. low traffic, low-quality leads, high ad spend, etc.) OR book a free 20-minute call where we can explore your challenges and I’ll share a couple of smart, personalized tips to help you move forward faster.